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In societies where literacy is not widespread, such signs are necessarily primarily based
on images rather than words.
Since the rise of mass
literacy, such signs generally include the name of the business, often
in the form of a logo, but
also continue often to use
Signs come in various shapes and forms, and each custom sign has the
or attracting business for
the sign owner displaying the sign. Commercial Customized signs are generally
purchased by the owner of the business indicated on the sign.
Many large corporations however, such as beverage makers and oil
companies, provide signs free-of-charge to business
the corporationís competitive products may be sold. In a drinking
establishment, for example, numerous
small neon signs might be located
on the wall, each advertising and suggesting that the patron
Signage is any kind of visual graphics created to display information to
a particular audience.
This is typically manifested in
the form of way finding information in places such as streets or
inside/outside of buildings.
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The 30 MPH rule for candidates and businesses is important for the
of a lawn sign campaign. The rule asserts that on roads that have speed limits
of 30 MPH or less,
a small 'lawn sign' is best. For example, a sign roughly 18"x24" would be about
right. But when
speeds exceed 30 MPH, then larger lawn signs are needed. In these cases, a
minimum of 2'x4'
are necessary due to the lack of time for a driver speeding down a road or
highway has to see and
commit the name to memory.
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